• Greeting the 2020 Mid-Autumn Festival, Mondelez Kinh Do Vietnam presents its latest mooncake campaign, "Finely crafted, to keep your story alive" and introduces its latest mooncake innovations: Trang Vang Black & Gold and Lava mooncakes, focusing on the art, science, and richness of the recipe.
• Kinh Do mooncakes are exported to the US for the 12th year in a row and other international markets for the Mid-Autumn festival celebrations of Asian communities.
• In line with Mondelez International's Environmental Impact Goals, Mondelez Kinh Do continues to use innovative packaging materials that are recyclable and friendly to the environment: all handle bags are made from paper, while 90% of plastic knives have been removed from mooncake boxes.

Ho Chi Minh City, August 11 2020 – When the boiling heat of summer dies down, groups of lion dancers start practicing; streets are painted in yellow shades of mooncake stalls on every corner; pop-ups with elaborately decorated boxes filled with a variety of cakes and fillings; you then know that the season of Mid-Autumn Festival has come. Other than an event to appreciate the beautiful full moon, Mid-Autumn Festival is the second most important traditional festival to every Vietnamese family and a perfect time for friends and families to gather, give thanks and pray for a better future.

This year, Mondelez Kinh Do brings back the beauty of this custom by its latest mooncake campaign "Finely crafted, to keep your story alive". For good memories and traditional values to be handed down and in the moon tray of every Vietnamese family, there are always Kinh Do mooncakes for everyone to enjoy and keep the custom of sweet reunions alive under the enchanting moonlight.

"With 22 years of experience in making mooncakes and serving the consumers, Kinh Do mooncake has become a much loved and trusted brand amongst Vietnamese consumers, who chose our mooncakes for family moments and gifting. This year too, Mondelez Kinh Do proudly continues to set trends as a mooncake maker by introducing new disruptive innovations beyond the traditional recipes. Our new range represents Kinh Do's impeccable craftsmanship making the mid-autumn festival richer, while maintaining the highest quality and unique flavors”, said Mr. Hemant Rupani, Managing Director of Mondelez Kinh Do Vietnam

As a highlight of this Mid-Autumn Festive season, Mondelez Kinh Do presents its latest mooncake innovation - the Trang Vang Black & Gold. Every one of this distinctive time-honored delight is encased in a lavish black crust, dusted in a layer of iridescent gold glitter powder, and filled with luxurious ingredients such as sea cucumber and abalone.

Inspired by the story of "Carp leaping over Dragon's Gate," the gift boxes of this supreme mooncake line come in a selection of elegant lacquer boxes or sleek gift boxes with lights and 3D cards. The Kinh Do's Trang Vang Black & Gold mooncake is a high-end gift to wish for perfection, courage, accomplishment, and health to those you truly treasure.

Apart from the supreme Black & Gold line, consumers are offered a variety of choices to indulge in this reunion occasion: from the contemporary and refined Oreo mooncakes, the iconic premium "Trang Vang" line, to the exclusive range for children with AR technology packaging, and the traditional "Thu" line with a newly added creation - the famously rich and creamy Lava mooncakes in 3 flavors Custard, Cheese, and Green Bean Pork Floss.

Following Mondelez International quality standard and break-through production techniques, Kinh Do mooncakes are made with the finest ingredients that carefully selected and processed to create a perfect blend of colors, textures, and flavors that suit consumers' various tastes, needs, and preferences: from traditional baked mooncakes with fillings of mixed nuts, Chinese sausage or roasted chicken, taro, green beans to modern ones with the stuffing of coconut and lotus seed or green tea. For those with special health needs, Kinh Do has introduced a unique line of diet/vegetarian mooncakes with choices of 70% sugar reduction and no sugar added (Hong Ngoc Tam An line).

As mooncakes are known not only as delicacies but also as a special gift of love and thankfulness, all Kinh Do Mooncake Trang Vang range exquisite creations showcase unique packaging with impressive designs, colors, and patterns. They all offer the best wishes for health, wealth, success, happiness, and peace that fit perfectly with various gift purposes:

• The "Trang Vang Hoang Kim" line with the image of "Carp leaping over Dragon's Gate" offers wishes for a successful career and bright future.
• The "Trang Vang Pha Le" line with the image of Dancing Peacocks offers wishes for elegant beauty and prosperity.
• The "Trang Vang Hong Ngoc" line with the model of Graceful Lotus provides hopes of long life in peace and happiness.
• The "Thu" line with images of Autumn Leaves offers wishes for a new bright beginning, Peonies for togetherness and happiness, Chrysanthemum for longevity and joy, Lanterns for dreams to come true.

In line with Mondelez International's Environmental Impact Goals, Mondelez Kinh Do continues to use innovative packaging materials that are recyclable and friendly to the environment. This year, all Kinh Do mooncake handle bags are made from paper, while 90% of plastic knives have been removed from mooncake boxes.

To prepare for a robust mooncake season this year, Mondelez Kinh Do has developed a vast direct store distribution network with an impressive theme design to be displayed at supermarkets, stores, and booths across the country. Consumers can buy Kinh Do mooncake easily through e-commerce channels such as Tiki, Shopee, Lazada, Grab.

To create a splendid Mid-Autumn festive atmosphere for consumers enjoying and recalling sweet reunion memories, Mondelez Kinh Do organizes a special Mid-Autumn event with various engagement activities at Saigon Centre from 21 Aug to 13 Sept.

Besides the domestic market, the company continues to affirm its international quality by recent exports to the US, China, Singapore, Thailand, Taiwan, and other countries. In particular, this year marks the 12th consecutive year Kinh Do mooncakes were exported to the US, having met the stringent standards of this important market. At the same time, Mondelez Kinh Do also exports Oreo mooncakes to Singapore and Thailand to continuously serve the Mid-Autumn festival celebration of Asian communities for four years.

Kinh Do and device , Thu and Trang Vang are trademarks owned by Mondelēz International group, and only used in Vietnam by Mondelēz Kinh Do Vietnam.

About Mondelez Kinh Do Vietnam

Mondelez Kinh Do, a powerful combination of two snacking leaders who have been making much-loved brands for Vietnamese consumers, has become a member of the Mondelēz International since July 2015. Mondelez Kinh Do's combined portfolio includes leading snack brands from Vietnam and around the world, such as Kinh Do, Cosy, Solite, AFC, LU, Oreo, Ritz, Slide, Halls, Trident, Cadbury, Toblerone, and Tang.
For more information about us, please visit the website vn.mondelezinternational.com.

About Mondelēz International

Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in over 150 countries. With 2019 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, belVita, and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index.
Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ..