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LU BRAND MADE EIGHT-METERS COOKIE EIFFEL TOWER, THE ICONIC TALLEST COOKIE TOWER IN VIETNAM


Eight-meters Eiffel Tower made from the LU’s most delicious cookies has been recognized and made a record as the iconic tallest cookie Eiffel Tower in Vietnam and will be “displayed” until January 13th 2019 in HCMC

SC VivoCity, District 7, HCMC, 6 January 2019 – At the night of January 06th 2019, at SC VivoCity, District 7, HCMC, LU biscuit brand of Mondelez Kinh Do Vietnam was awarded a Vietnamese record for Iconic Tallest Eiffel in Vietnam which was made from LU’s cookies.

Mr. Stephane Gripon- Managing Director of Mondelez Kinh Do Vietnam was awarded a Vietnamese record for the iconic tallest cookie Eiffel Tower in Vietnam by Mr. Nguyen Van Vien – Vice Chairman of Central of Vietnam Record Association

With impressive height of 8 meters, being made from 101,388 kg of LU cookies, after 30 days of dedication of more than 70 workers, iconic Eiffel tower not only has been awarded the record of “Iconic Tallest Cookie Eiffel Tower in Vietnam” but also has brought excellent artistic taste for visitors by the best of LU’s biscuits like: LU Véritable Petit Beurre, LU Assorted Cookies, LU Wafer Chocolate and Vanilla, etc. which were created from hands and hearts with passion of cookie makers.

LU is the symbolic brand for the taste of French art. As same as LU, Eiffel Tower is the typical architecture, the symbol of France. The combination between French taste and architecture is an elegant appearance of French culture and brings unforgettable impression to consumers about LU – the 1st brand of Biscuits in France*.

This record is not only the significant event of Mondelez Kinh Do in Vietnamese biscuits industry, but also brings impressive and unforgettable images to the hearts of LU lovers. When coming to visit such wonderful cookie tower, consumers will see “a touch of Paris” in HCMC, and will have a chance to experience French culture and art, especially, enjoyed “The Taste of French Art” in the liveliest way together with LU brand. In this event, consumers may see the symbol of France – Eiffel Tower, visit French bakery, French coffee shop and enjoy French music from January 05th to January 13th 2019.

The event of awarding “The tallest cookie tower record” of LU brand is an occasion for domestic consumers to experience French culture and art in the most vibrant and liveliest way in Ho Chi Minh City.

(*) Based on database reported by Nielsen through Retail Measurement Services for Biscuit industry (under Nielsen’s definition), within 12 continuous months until August 12th 2018 in French retail markets. Copyright © 2018, Nielsen Company

About LU brand

LU was founded in 1846 by two founders named Lefèvre and Utile. With more than 170 years of history, LU becomes the 1st brand of Biscuits in France (*). With luxury and diversified products including cookies, crackers, etc. in luxurious and elegant packaging, LU is not only delicious biscuits but also wonderful gifts for our beloveds.

For more information, please follow LU Fanpage: www.facebook.com/LuParisVN

About Mondelez Kinh Do Vietnam

Mondelez Kinh Do is the member of Mondelēz International, Inc. Launched in Vietnam Market since July 2015, Mondelez Kinh Do has possessed list of leading trademarks from Vietnam and all over the world including Kinh Do, Cosy, Solite, AFC, LU, Oreo, Ritz, Slide, Halls, Trident, Cadbury, Toblerone and Tang Orange powdered drink. Please see more details at the website: vn.mondelezinternational.com.

About Mondelēz International

Mondelēz International (NASDAQ: MDLZ) – is the leading snack company in the world with a total net revenue approximate of 26 billion US Dollars, this is creating moments of enjoying excellent tastes for consumers in 160 countries in the world, Mondelēz International is the leading manufacturer of biscuits, chocolates, gums, candies and instant beverages with global brands of Oreo and belVita, chocolate Cadbury Dairy Milk and Milka, Trident gum. Mondelēz International is the member in the ranking 500 of Standard and Poor, NASDAQ 100 and Dow Jones Sustainability World Index.
For more information, please access our website at www.mondelezinternational.com or follow our information in Twitter at www.twitter.com/MDLZ..