newsroom hero4

Newsroom

stay up-to-date with the latest news in Vietnam

Mondelez Kinh Đô rolls out more than 40 products for "See Kinh Do, Feel Tet" Campaign

Ho Chi Minh City, January 16, 2018 – Tet is a sacred occasion involving family reunions, thanksgiving and the fostering of intimate relationships. Vietnamese send Tet gifts to each other like a wish for great fortune, prosperity, good health and luck in the New Year as a traditional custom. The New Year 2018, Mondelez Kinh Do is continuing with its “See Kinh Do, Feel Tet” marketing campaign and offering customers a diverse range of products with premium quality and with superb packaging which have been exclusively made for the festive season.

Mondelez Kinh Do continually introduces well-known local and international brands with products ranging from premium to mainstream to meet gifting and snacking demands from businesses and consumers. Specifically, the company has launched 7 groups of products with more than 40 kinds of biscuits and cakes to meet a range of consumer needs under the brands COSY, LU, OREO, RITZ, SOLITE, AFC, SLIDE, and KINH DO.

With premium products, they include LU Petit Beurre and LU La Collection Française cookies, the brand created in France in 1846; and OREO cookies, the number one cookie brand in the world. These brands with a great heritage have been famous across many generations and became a part of people’s lives by consistently creating moments of joy anywhere and anytime.

This year, Mondelez Kinh Do has redesigned its packages recognizably. Paying attention on every design details such as elegant patterns and styles, using good materials on a smart layout, those packages bring the best wishes for luck and prosperity in the Tet season. Every product from Mondelez Kinh Do is a refined gift which is sophisticated but traditional with a luxurious modern touch as well. The products are packaged in tin boxes which come in a stylish paper bag that is ideal for gifting. Mondelez Kinh Do also offers gift hampers in all shapes and sizes to meet the gifting needs of businesses and consumers.

Food hygiene and safety are a top priority in line with Mondelēz International’s policies. As a US-based multinational company, Mondelēz International is committed to the highest quality standards in all its operations around the world. 

Mondelez Kinh Do also boosts the marketing and products displaying to ensure its products are visible and available through every channel. Mondelez Kinh Do's products are now available at 300,000 outlets. At supermarkets, the company offers consultancy service and new product introduction in-store for the most convenience to their customers. Mondelez Kinh Do has set up Tet booths in 17 cities and provinces that will stay open from now to February 14 with many interesting activities for customers. The company’s corporate sales team is also working hard to meet the gifting needs of all corporate clients.

Stephane Gripon, CEO of Mondelez Kinh Do, said: “For years Mondelez Kinh Do's products have been a favorite choice for festive holidays, especially the Lunar New Year. Continuing our marketing campaign 'See Kinh Do, feel Tet' and launching new products under the LU, OREO, COSY, SOLITE, AFC and SLIDE brands, we believe this diversification will meet all sorts of consumer needs ranging from premium to mainstream and affordable. We will make vigorous efforts to enhance product visibility and availability this Tet holiday.".

For more information about products and 2018 Tet activities of Mondelez Kinh Do, please refer website: www.thaykinhdolathaytet.com or Facebook: http://facebook.com/kinhdo.fanpage

About Mondelēz International

Mondelēz International, Inc. (NASDAQ:MDLZ) is building the best snacking company in the world, with 2016 net revenues of approximately $26 billion. Creating more moments of joy in approximately 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as OREO, BELVITA biscuits; CADBURY Dairy Milk and MILKA chocolate, TOBLERONE chocolate; and TRIDENT gum.  Mondelēz International is a proud member of the Standard and Poor's 500, SDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.


About Mondelez Kinh Do

Mondelez Kinh Do is a part of the Mondelēz International family of companies from July 2015. Mondelez Kinh Do combined portfolio includes leading snacks brands from Vietnam and around the world, such as KINH DO mooncakes and biscuits, COSY biscuits, SOLITE soft cakes, AFC crackers, LU cookies, OREO cookies, RITZ crackers, TOBLERONE and CADBURY chocolate. Visit the website vn.mondelezinternational.com to get more information.