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Mondelez Kinh Do launches ‘Joy Schools’ nutrition program

  • ‘Joy Schools’ – the first CSR program of Mondelez Kinh Do in Vietnam
  • 2.500 elementary school students experience meaningful activities through the program

Hanoi, Vietnam – 20th November, 2017 - Mondelez Kinh Do (MKD) has officially launched the "Joy Schools" program, which aims to promote balanced nutrition and an active lifestyle for school-aged children. The initiative is part of Mondelēz International’s program in South East Asia that focuses on three core pillars: Nutrition Education, Active Lifestyle, and Access To Fresh Food.

The program attracted 2,500 students of Di Su and Ban Yen Nhan Town No.1 primary schools, My Hao District, Hung Yen Province. Forty volunteers from Hanoi Medical University and 100 volunteers from Mondelez Kinh Do Mondelez shared over 400 hours to bring joy to the students.

The ‘Joy Schools” program will continue with a series of meaningful activities for the 2017-2018 school year, with the goal of enhancing nutrition education, promoting physical activity, and guiding the students on how to access fresh food. These activities include hosting a Nutrition Day to share the importance of breakfast and nutrition education for students; health check-up and BMI calculation sessions; the upgrading of playgrounds to encourage physical exercise; and the building of an indoor mushroom garden for students to have better access to fresh food.

Nutrition Day

Mondelez Kinh Do volunteers are actively involved in the Joy Schools program by guiding students in various exciting activities. Create nutrition awareness by instilling in students the importance of healthy eating habits and making balanced food choices. Through video clips, sketch, visual aids, games and paintings, students learned more about proper nutrition, particularly the importance of breakfast. The volunteers also guided the students in preparing simple yet nutritious dishes. These activities enable the students to gain knowledge about nutrition and safe food and how they contribute to maintaining a healthy, active lifestyle.

Health Check-up and BMI Calculation

At the beginning and end of the school year, MKD will coordinate with the volunteers of Hanoi Medical University and the medical staff of the schools to conduct a comprehensive health check for the students. 

Upgrading playground to encourage physical activities

To encourage physical activities among students, Mondelez Kinh Do provides playground equipment such as football portals, basketball rings, and balls. In addition, the walls around the playground will be decorated to inspire them to promotes physical engagement and collaborative learning among students.

Better access to fresh food with indoor mushroom garden

The program also sponsors an indoor mushroom garden within the school campus. This model is designed to encourage students to engage in more practical activities outside school hours by raising and harvesting fungus, while also adding a fresh, nutritious food source to the school meal.

“Mondelēz International has introduced  the ‘Joy Schools’ program in most South East Asia countries to improve the quality of life of students and support  the local communities . Our company purpose is to create more moments of joy, both through our delicious and nutritious brand portfolio and through our community initiatives like Joy Schools.”, said Stephane Gripon, Managing Director of Mondelez Kinh Do.

"With a variety of interactive activities, the project truly brings students happy and meaningful experiences. We believe that ‘Joy Schools’ will help them gain better understanding of proper nutrition, have access to fresh food, and enjoy physical activity to retain their well-being. With such balance between learning and enjoying good moments, every day at school will be a joyful one, Mrs. Nguyen Thi Tuyet Nhung, Principal of Ban Yen Nhan No.1 Primary School said.

"Joy Schools" is a CSR program pioneered by the Mondelēz International to build a learning environment filled with joy and help students maintain a healthy, active lifestyle. Established in 2011, the program has reached approximately 11,500 students in 25 different schools in Philippines, Thailand, and Malaysia, Indonesia and Vietnam for the first time. Beyond the launch in Hung Yen province, Mondelez Kinh Do will be extending the Joy Schools programme next year.

About Mondelēz International

Mondelēz International, Inc. (NASDAQ:MDLZ) is building the best snacking company in the world, with 2016 net revenues of approximately $26 billion. Creating more moments of joy in approximately 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.  Mondelēz International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit or follow the company on Twitter at

About Mondelez Kinh Do

Mondelez Kinh Do is part of the Mondelēz International family of companies from July 2015. Mondelez Kinh Do combined portfolio includes leading snacks brands from Vietnam and around the world, such as Kinh Do mooncakes and biscuits, Cosy biscuits, Solite soft cakes, AFC crackers, LU Petit Beurre, LU assorted cookies, Oreo cookies, Ritz crackers and Cadbury chocolate. Visit the website to get more information.