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Mondelez Kinh Do Brings Into The Market A Diversity Of Mooncakes

  • Mondelez Kinh Do launches 84 kinds of mooncakes featuring a range of new flavors.
  • Multiple stores to be opened nationwide to serve the consumer and bring about an exciting festive atmostphere.
  • In Mid-Autumn Festival 2017, Mondelez Kinh Do spreads the message of “Tet Trung Thu, Tet cua Tinh Than” (Mid-Autumn Festival – Celebration time for harmonious relationship) to Vietnamese consumers.

Ho Chi Minh City, 29th August 2017 – On greeting Mid-Autumn Festival 2017, Mondelez Kinh Do (MKD) officially launches 84 kinds of products featuring new flavors to serve the consumer. This year, Mondelez Kinh Do presents three main mooncake brands: Gold Moon Premium Mooncake with 11 products, Kinh Do Mooncake with 72 products, and the newly-debut Oreo Mooncake.

This Mid-Autumn Festival marks a significant breakthrough in every product line of the company. Specifically, Mondelez Kinh Do debuts its Oreo Mooncake boasting a fresh, modern style. Oreo is Mondelēz International biggest brand and the number one cookie in the world; Leveraging the know-how and experience of Kinh Do, Mondelez has developed a delicious Oreo mooncake to celebrate the mid-autumn festival. It will be sold as a seasonal product in Vietnam and it has also been exported to China; The Gold Moon Premium Mooncakes have been applied by fine design and unique flavors such as Singapore-style Crab and Mochi; and adds in Custard filling to Kinh Do Mooncakes aside from brand-new packaging. Mondelez Kinh Do opens a network of stores to serve consumers’ demands and create a bustling festive atmosphere nationwide.

Gold Moon Premium Mooncakes: Diamond, Platinum, Gold, Crystal, and Ruby represent the most sencere wishes for Well-being, Luck, Prosperity, Happiness and Peace. Diamond Gold Moon is the finest mooncake set with lacquer packaging and features the most luxurios flavors: King Crab, Abalone, Giant Prawn, Four Treasures with Lotus Seed… Gold Moon Premium Mooncakes are priced from VND600,000 to VND3,200,000 per product.

This season, Kinh Do mooncakes are enriched with new Custard filling to meet consumers’ demand for traditional baked moon cakes with modern tastes. The Green mooncakes are made of 100% natural plant materials using isomalt and maltitol, especially designed for consumers who are vegetarians or on a diet. Besides, Mondelez Kinh Do develops mooncakes for kids with two new fillings: milk chocolate and cheese. The packaging is well designed in butterfly-shaped and chicken-shaped boxes, enabling kids to both enjoy delicious mooncakes and play with eye-catching lanterns. The recommended price for Kinh Do mooncakes ranges from VND40,000 to VND470,000 per product.



Kinh Do mooncakes reach consumers through a network of stores and supermarkets nationwide including Coop Mart, Big C, Lotte Mart, Vinmart, Emart, and Aeon. Mondelez Kinh Do also has pop-up stores at the two mega trade centers of Saigon Centre, HCM City and Vincom Royal, Hanoi where consumers can enjoy Mid-Autumn festive atmostphere and join various activities of consumption consultancy, shopping and entertainment. 

Mondelez Kinh Do has recently exported Kinh Do mooncakes to the U.S. and Oreo mooncake to China. With a comprehensive investment in product quality, packaging and a network of Kinh Do mooncakes kiosks across the country, Mondelez Kinh Do aims to bring a meaningful Mid-Autumn Festival to the consumer.

About Mondelēz International

Mondelēz International, Inc. (NASDAQ:MDLZ) is building the best snacking company in the world, with 2016 net revenues of approximately $26 billion. Creating more moments of joy in approximately 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.


About Mondelez Kinh Do

Mondelez Kinh Do is part of the Mondelēz International family of companies. Launched in July 2015, the company’s combined portfolio includes leading snacks brands from Vietnam and around the world, such as Kinh Do mooncakes and biscuits, Cosy biscuits, Solite soft cakes, AFC crackers, Oreo cookies, Ritz crackers, LU biscuits, Lu cookies and Cadbury chocolate. Visit the website vn.mondelezinternational.com to get more information.