• As part of the "See Kinh Do, feel Tet" campaign for Tet season 2021, Mondelez Kinh Do partners with Department of Culture, Sport Ho Chi Minh City and People's Committee of District 8 to embellish Binh Dong wharf traditional floating flower market in an effort to give it a glory that it has never seen before and bring the magic of Tet alive.
• Alongside the effort to brighten up this Tet season for everyone after the hardship of 2020, Mondelez Kinh Do is ready for the vibrant Tet season 2021 with committed high-quality products, including well-known local and international brands ranging from premium to mainstream to meet gifting and snacking demands from businesses and consumers.

Ho Chi Minh City, 29th January 2021 – As Tet Holiday, the Year of Tan Suu, is fast approaching. Vietnamese families are busy sprucing up their homes and preparing festive feasts to welcome the New Year. Leaving the hardship of the previous year behind, Vietnamese consumers are more ready than ever to welcome a new year ahead that carries hopeful wishes for good fortune, prosperity, and good health.

As one of the leading snack companies in Vietnam, Mondelez Kinh Do has long stood for all goodness and festivities. This year Mondelez Kinh Do continues stepping up to keep the magic of Tet culture alive for its consumers with the Tet season 2021 campaign "See Kinh Do, feel Tet". The campaign is the joined – forces of all Kinh Do's family brands, including Cosy, Solite, AFC, and big international names LU, Oreo, Cadbury Dairy Milk chocolate. All promises to bring Vietnamese consumers a delightful and delicious juxtaposition of tradition and modernity that makes their Tet moments memorable.

Alongside bringing disruptive high-quality products to consumers, Mondelez Kinh Do set its priority to elevate the festive cheer by bringing back the true spirit of Tet. With that notion, the company joins hands with Department of Culture, Sport Ho Chi Minh City and People's Committee of District 8 to organize the unique Tet flower market "Tren Ben Duoi Thuyen" Binh Dong wharf – District 8 in preparation for Tet festival. It is a part of a series of cultural events to welcome the national traditional New Year, held for the first time in Ho Chi Minh City under the City People's Committee's direction and support, to support gardeners and local shop owners especially after a difficult and unstable year.

"Mondelez Kinh Do understands that small shop owners, gardeners, and flower sellers have been tremendously impacted in the unprecedented challenging time this year. With this special Tet flower market "Tren Ben Duoi Thuyen" organized for the first time by Department of Culture, Sport Ho Chi Minh City and People's Committee of District 8, and Mondelez Kinh Do Vietnam is the main and the only sponsor for the event, we hope the Tet Holiday this year will be a joyful one for not only consumers but also the people who bring Tet to us" , said, said Mr. Simon, Marketing Director of Mondelez Kinh Do Vietnam.

Tet flower markets for long have been a crucial part of Tet celebration culture to Vietnamese people. Over the years, the flower floating market’s busy atmosphere at Binh Dong wharf has created the characteristic spring in Saigon. The boats full of Tet flowerpots all the way from Mekong Delta have long been familiar to people around the Binh Dong wharf area every Tet coming back. At this unique flower market, we can find a wide variety of flowers to decorate the New Year, such as apricot blossom, chrysanthemum, marigold, orchids…

To make consumers not only see the arrival of Tet but feel the spirit of Tet, this year, this unique flower market with the participation of more than 500 flower boats will be transformed into a must-see destination of this Tet Holiday and given a glory that never seen before.

Mr. Vo Trong Nam, Deputy Director of HCMC Culture and Sport Department stated: “We appreciate Mondelez Kinh Do Vietnam for their partnership in the mission of bringing Tet for everyone. With many new fascinating initiatives in place, the Binh Dong wharf flower market this year is believed to be one of the key cultural events for city dwellers during the upcoming Tet holiday.”

Set to be opened for public viewing and trading begins on 1st February and lasts until morning 11th February this year. The entire Ben Binh Dong street will be embellished with vibrant Tet decoration. The area will be decorated with apricot and peach blossom trees to usher in the nation’s biggest holiday.

To liven up the Tet atmosphere, organizer has prepared many well-designed check-in places and live music performances, including the spectacular traditional music on the boat to be performed daily during this time.

Beyond the giving life the magic of Tet, to bring a joyous Tet Festival to underprivileged people, Mondelez Kinh Do associates with HCMC Business Association of High Quality Vietnamese Goods to give out 3,000 gift packs to workers who are unable to back to home town for Tet, and joins hand with HCMC Women Charity’s Association, Amcham Hanoi and Hung Yen province Red Cross to bring 1,500 gift packs to old people, disadvantaged children.

-----------------------oOo-----------------------

About Mondelez Kinh Do Vietnam

Mondelez Kinh Do, a powerful combination of two snacking leaders who have been making much-loved brands for Vietnamese consumers, has become a member of Mondelēz International since July 2015. Mondelez Kinh Do's combined portfolio includes leading snack brands from Vietnam and worldwide, such as Kinh Do, Cosy, Solite, AFC, LU, Oreo, Ritz, Slide, Halls, Trident, Cadbury, Toblerone, and Tang.
For more information about us, please visit the website vn.mondelezinternational.com.

About Mondelēz International

Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2020 net revenues of approximately $27 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index.
Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ..