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Ho Chi Minh City, January 2021 – Tet is losing its sheen and magic that it used to have. It has been happening over the recent years, and as 2020 affects all, it just got more aggravated. As one of the leading snack companies in Vietnam, Mondelez Kinh Do has long stood for all goodness and festivities. This year, Mondelez Kinh Đô continues stepping up to keep the magic of Vietnamese unique Tet culture alive for its consumers.
This year Mondelez Kinh Do kicks off the Tet season 2021 campaign to continue the company's iconic message, "See Kinh Do, feel Tet," to brighten up this Tet season a happier year for everyone after the hardship of 2020. The campaign, which is the joined – forces of all Kinh Do's family brands, including Cosy, Solite, AFC, together with big international names LU, Oreo, Cadbury Dairy Milk chocolate, promises to bring Vietnamese consumers a delightful and delicious juxtaposition of tradition and modernity that makes their Tet moments memorable.
The campaign's idea is attributed to Mondelez Kinh Do's most Tet iconic symbols: the Crown, Yellow and Red colors. Leaving the hardship of the previous year behind, Mondelez Kinh Do wants its consumers to not only see the arrival of Tet but feel the spirit of Tet, a time for people to come together, revel in loved one's company, prosper and be healthy.
"This Tet Holiday will be a rather different one for all of us. Now more than ever, our priority is to elevate the festive cheer among our consumers by bringing back the true spirit of Tet to them. At Mondelez Kinh Do, we stand for all goodness and festivities, and this year we are doing our best to bring that meaning to people. When they see the Crown, Yellow, and Red, they know festivities have arrived. We hope the Tet Holiday celebration this year will be a joyful one for all Vietnamese people in a more meaningful way than ever before" , saidMr. Hemant Rupani, Managing Director of Mondelez Kinh Do Vietnam.
With that notion, Mondelez Kinh Do presents its latest Tet special collections, which are a perfect blend of international ingredients, local flavors, time – tested recipes, followed by Mondelez International quality standard and break-through production techniques. The collections range from premium to mainstream to meet all gifting and snacking demands from businesses and consumers.
- Cosy with "See Cosy, Feel Liven up Tet" campaign: The most joyous moments of family reunions or friend gatherings of Tet Holidays are incomplete without the sharing of Cosy biscuits. Cosy has launched new eye-catching festive packaging designs that carry images of traditional Tet celebrations and positive messages to encourage people to live up to the Tet atmosphere. Cosy's Tet collections this year come with the broadest range of products, from premium tin boxes Cosy Wonderfulls – a perfection for unique gifting, to mainstream tin boxes and affordable paper boxes for gifting, sharing, and parties.
- Solite with "See Solite, Feel Tender Tet": Continuing its pursuit for "Being tender, just like mother's love," Mondelez Kinh Do's famous sponge cake brand Solite promises to bring not only deliciousness but also nutrition to families with an extra 35% egg to its products. Solite's New Year collections include various tasty flavors and packages. The signature bright Yellow gift boxes will help light up a festive atmosphere in your home.
- AFC offers "See AFC, Feel Healthy Tet": As the enjoyment of Tet comes along with the health concern, especially for the elder ones and health-conscious people, AFC is always the best choice for a festive and healthy snack with its finest ingredients. This year AFC introduces its unique Tet box to help consumers feel good when munching in Tet and make the gift receivers happy with healthy wishes.
- LU as "The perfect gift for Tet since 1846": LU cookies are the high-end products introduced to Vietnam by Mondelez Kinh Do, which have been known for their French legacy since 1846. To prepare for this Tet Holiday, LU introduces attractive limited edition gift sets that come together with a wide range of products in different sizes to meet consumers' various gifting purposes. Lu believes this will be the perfect gift of gratitude for special occasions, inspiring our beloved, who has been beside us going through all difficulties and challenges of the year and wish for them a vigorous year full of hope.
- Oreo turns RED to bring Good Luck to you this new year: In capturing the Tet spirit, limited-edition Oreo Red Velvet has come to Vietnam for the first time. This new version is Good Luck wishes to everyone in the New Year. The red cookies symbolize luck, while the sweet cream cheese ushers in precious memories for the coming year. The combination of both in a perfect circle echoes completeness during this festive season. Oreo's selection of festive gifts this year comes with two packaging options of tin and paper boxes. Oreo surprises consumers with eye-catching merchandise, including music boxes, mugs, for every purchase (T&C applied) to spread more festive joy.
- Cadbury Dairy Milk Chocolate joins this Tet season with limited edition products specialized for gifting purposes. The premium chocolate brand from UK offers products with elegant packaging that carries symbols of prosperity & good luck for the new year, coming together with a wide selection of price segments, giving consumers various choices for their purchasing needs.
Consumers can buy all of Mondelez Kinh Do's Tet products from various channels across the country, including grocery stores, convenience stores, supermarkets... Serious attention is also paid to this Tet to enhance product visibility and availability with impressive theme designs at crucial points of sales. Consumers don't even have to leave home to get amazing delights for this Tet Holiday as they can buy easily through e-commerce channels such as Tiki, Shopee, Lazada, Grab.
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About Mondelez Kinh Do Vietnam
Mondelez Kinh Do, a powerful combination of two snacking leaders who have been making much-loved brands for Vietnamese consumers, has become a member of Mondelēz International since July 2015. Mondelez Kinh Do's combined portfolio includes leading snack brands from Vietnam and worldwide, such as Kinh Do, Cosy, Solite, AFC, LU, Oreo, Ritz, Slide, Halls, Trident, Cadbury, Toblerone, and Tang. For more information about us, please visit the website vn.mondelezinternational.com.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in over 150 countries. With 2019 net revenues of approximately $26 billion, MDLZ leads the future of snacking with iconic global and local brands such as OREO, belVita, and LU biscuits; Cadbury Dairy Milk, Milka, and Toblerone chocolate; Sour Patch Kids candy, and Trident gum. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100, and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ..