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Vietnam, June 17, 2020 – As Mondelez Kinh Do Vietnam is celebrating its 5th anniversary this July, the company continues to strengthen its position in the bakery & confectionary market by delivering new disruptive innovations to empower Vietnamese consumers to "snack right." Its latest creations, including the limited edition, Embossed Emojis and Letters Oreo, Solite enrobed chocolate, Fresh Pizza Bun, Cadbury Coated Oreo, etc., have delivered various surprises to consumers with delightful and unique eating experiences. It is in line with the global vision of 'Snacking Made Right,' where Mondelēz International promises to offer its consumers the right snack, for the right moment, made the right way.
Mondelez Kinh Do Vietnam is introducing its break-through production technique with its latest creation in July, the limited edition Embossed Emojis and Letters Oreo. The cookies are embossed with letters and emoji icons, allowing eaters to say their own words in a meaningful and playful way. The company also launched Solite Enrobed Chocolate this month, which combined its well-known local brand Solite with Cadbury Dairy Milk chocolate brand from the UK. This combination was a tremendous step to premium-ize and modernize its traditional Solite brand. The brand new Solite has a premium chocolate coat that hugs around nutritious sponge cake, just like a mom hugs kids in her arms.
In April, Mondelez Kinh Do Vietnam successfully introduced the new product Kinh Do Pizza Cheese Sausage Bread in response to the high demand for healthy and convenient food amidst the Covid-19 outbreak. It is the 1st Pizza-Sauced Fresh Bread in a ready-to-eat package format in the market. Before that, as the World's No.1 Biscuit OREO celebrates its 108th Birthday, Mondelez Kinh Do Vietnam took forward Oreo's special ritual of 'Twist, Lick, Dunk' by premium-izing its biscuit category further with the launch of Cadbury Coated Oreo. The iconic crunchy Oreo cookie is coated with the smooth, creamy Cadbury Dairy Milk chocolate, creating a creamy and crunchy texture, which makes for an indulgent eating experience.
"As one of the leading food companies in Vietnam, in this time of heightened need, Mondelez Kinh Do Vietnam is continuously working hard with high spirits to serve our consumers. We are very proud that despite the impact of Covid-19 to the society, Mondelez can bring something truly innovative to the bakery & confectionary market. Our products are designed specially to meet consumer needs at everywhere they are, at home, at work and even on-the-go", said Mr. Hemant Rupani, Managing Director of Mondelez Kinh Do Vietnam.
From the early time of the Covid-19 outbreak, Mondelez Kinh Do Vietnam proactively organized to keep the plants and the daily operation teams running normally to ensure the continuous and smooth distribution of goods to consumer doorsteps under the massive social distancing situation. The company also supported its partners and distributors to improve the new technology of sales management software, helping them increase the capacity to serve consumers better. Despite all difficulties, Mondelez Kinh Do Vietnam reportedly had a strong first quarter with excellent operations execution under challenging circumstances. Thanks to the team's dedication and commitment, especially those on the front line, including sales, operations, and logistic teams working tirelessly to provide food to consumers across the country.
About Mondelez Kinh Do Vietnam
Mondelez Kinh Do, a powerful combination of two snacking leaders who have been making much-loved brands for Vietnamese consumers, has become a member of the Mondelēz International since July 2015. Mondelez Kinh Do's combined portfolio includes leading snack brands from Vietnam and around the world, such as Kinh Do, Cosy, Solite, AFC, LU, Oreo, Ritz, Slide, Halls, Trident, Cadbury, Toblerone, and Tang. For more information about us, please visit the website vn.mondelezinternational.com.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in over 150 countries. With 2019 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, belVita, and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ..